The Winds Of Change

Six Sigma Fitness

Six Sigma Fitness Technology

The health and fitness business and the arena of preventive health maintenance are starting to converge.  The poor economy and the ever-increasing rates of obesity and disease have forced both the fitness, nutrition and medical industries to look for solutions that not only are effective but are low cost and viral in nature, meaning people want to stick with them and want to tell others about them.

Health and Fitness 1.0 in the 80’s and 90’s was all about aerobic exercise or bodybuilding, one-on-one training and strict dieting.

By the year 2000, Health and Fitness 2.0 was evolving and it was all about getting nutrition right after the diet industry and the medical profession got it wrong with low fat, high carbohydrate dieting. Pioneers like Dr. Atkins and Dr. Barry Sears had been promoting a low or lower carbohydrate approach emphasizing the importance of proteins and fats to overall health and the scientific and medical communities were finally taking note.

By 2005 the social revolution of communities was well underway.  Technology was changing the way we communicate and interact with each other. The health and fitness industry was still scrambling just to create websites but were not using Internet technology in any functional way yet.  Health technologies were still focused on the local computer and nothing was in the cloud.

Before technology could get a stronghold, the economy began to weaken causing health practitioners to scramble again to make up lost revenues which delayed the industry from looking for ways to leverage technology like many other industries were doing.

This swift change in fortunes, made one-on-one training cost prohibitive for many, thus opening up the opportunity for the introduction to community and social based training in group classes.  Nobody got this right better than the CrossFit® community, but the Winds of Change are starting to shift again…

Individuals have embraced the new world order including the new low costs and highly effective and motivating way to train in competitive groups.  But now they are asking for more…

Group training was a good financial solution for the health and fitness business as it traded higher dollars in return for higher volume and lower prices preserving what otherwise would have been a significant decline in the personal income of many health coaches.

Individuals have long forgotten about the $75-$150 per hour they paid for a session with a top trainer in the 90’s and have embraced the new economy where a training class is often worth about $8-$12 per session but now they are asking for more and higher quality services for their money.

Lowering price and turning to higher volume is no longer a good option given the space and capacity constraints of the typical training environment.  As such the health and fitness industry is turning to technology like every other industry has in the past 50 years to reinvent itself to become more efficient, better leveraged and more profitable.

Technology is the factor that is driving Health and Fitness 3.0.  This technology will fuel the industry’s ability to reach beyond its four walls into the homes of consumers and to begin offering more services to the in-gym client as well.

What’s coming down the Pike?

Six Sigma Fitness™ has been developing several Health and Fitness 3.0 methodologies and technologies for almost 7 years with design, development and testing being implemented over the past 2 years.

In partnership with leading edge third party companies as well as related entities we are nearing the home stretch on a suite of assessments, diagnostics, and recommended protocols tailored to your personal needs and goals.

Soon you will be able to tailor your program to the things that will work best for you.  You will be able to do this at home or in the gym and it will all start with your Online Dashboard which will be available on every device you have including your smartphone, tablet or desktop computer.

Stay tuned for Six Sigma Fitness™ 3.0 which should start to filter into your fitness programming this year.

Dean
A graduate of Loyola University and MBA from The University of Chicago.
Pre-med LSU and post graduate at A.T. Still University.

His love of technology started right out of school. As a new hire for Arthur Andersen's Consulting group, the largest accounting and consulting firm in the world at that time, he led the first implementation of one of the very first IBM and Apple personal computers ever used in the business environment quickly becoming the world wide expert in analytical implementation of personal computers for business. Eventually moving on to a widely successful leveraged buy-out and then returning to Arthur Andersen and becoming a Partner in the Chicago office, he specialized in health, fitness, nutritional and food businesses managing some of the largest strategic food industry restructuring deals at the time. As COO of a successful Midwest Venture Capital firm, he was responsible for the operational management and success of over 25 investments over 5 years yielding returns in excess of 1000%.

He served on the board of many businesses in the health and nutrition sector as well as the educational and certification industries, including the board of Nutrisystems and one of the largest licensing and certifying bodies in the US. He returned to school to increase his scientific and technical knowledge and launch an investment company targeting startups in the health and fitness sectors. During this time he became interested in digital marketing technology and became a certified strategic partner with Infusionsoft, providing digital marketing consultation and operational management for many industries including the health, fitness and hospitality service sectors. Having custom developed some of the very first website to CRM integrations, he completed over 50 digital marketing projects and developed one of the first website membership systems providing targeted content to clients based on funnel tagging and online behaviors. Having incubated and exited several fitness concepts, he noted a need for better digital marketing and client management systems as well as analytical tools for health practitioners to use to chart a scientifically valid path to achieving their goals and objectives leading him to develop the Six Sigma Fitness™️ methodology and technology app.

He is a founding member of Six Sigma Fitness LLC (SSF), an online science and technology company with multiple distribution channels. SSF is a Cloud based SaaS health technology and educational platform for Athlete Management and sub-clinical Health, Wellness and Fitness evaluations for the Health and Fitness industry. It is a health practitioner educational resource that certifies practitioners in the SSF proprietary methods and business processes. Additionally, he has created proprietary scientific algorithms, custom CRMs and integrated technologies using API integrations and behavioral logic for marketing and conversion strategies in the health sector as part of the SSF technology stack. This platform and technology has been adapted and customized for both a small muti-location mobile technology retail organization as well and B to B telcom provider.

A wrestler in high school and for a brief time in college until realizing the challenges of studying and playing sports at a high level while constantly having to cut weight, he decided to coach and master the challenges of health and fitness through weightlifting and martial arts while pursuing careers in consulting and eventually the venture capital and private equity business specializing in food and nutrition industries.

He is a multiple blackbelt having studied martial arts for over 30 years including kickboxing, Muay Thai, BJJ, Krav Maga, Kenpo Karate, Kung Fu, Northern (Longfist) and Southern Shaolin (Hung Gar Tiger and Crane), Tai Chi, Qigong, Traditional Weapons and Chinese philosophical studies including Taoism, internal arts and energy systems from an Eastern medicine perspective.

He has had the good fortune to train with and or under the direct lineage of some of the greatest martial artists in the world including Master Ed Parker, Master Jinheng Li, Kru Pol and Master Eddie Cha.

He is also the author of the Six Sigma Fitness™ Scholar Warrior Program which brings together the Eastern and Western sciences as well as the training of both traditional strength and conditioning with martial arts programming.

He is currently the Research Physiologist with UltraFit Systems, Physiologist/Consultant to many professional athletes specializing in combat sports, weight cutting and physiological adaptation and performance. He authored and developed The Scholar Warrior Program for Six Sigma Fitness™ and The Six Sigma Fitness™ Methodology.

Past certifications include Six Sigma Fitness™ Certified Practitioner, Certified Personal Trainer (C.P.T.), CrossFit Level 1, Precision Nutrition, Poliquin Biosignature, Poliquin PICP, BioForce HRV, BioForce Certified Conditioning Coach adding to an extensive academic background.

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